MICHELLE ZHAO
she/they
I am an artist and designer based in New York City, with experience in both agency and in-house roles. My background in digital marketing allows me to bridge artistic vision with strategic communication, helping brands create compelling and effective visual narratives. I work across various creative disciplines, including graphic design, photography, illustration, and video editing, bringing a versatile and thoughtful approach to every project.
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BLOOMBloom is a cognitive behavioral therapy app dedicated to making mental health services more accessible to the world. These digital ads, both static and video, were featured on Instagram, Facebook, TikTok, and the Apple Store to boost engagement and drive virality. Showcasing extensive trend research and copywriting expertise, this campaign demonstrates effective social media strategies.
Explore more social media-focused work on @enjoybloom
Illustrator
Photoshop
Premiere Pro
Trend Research
Copywriting