Michelle Zhao
CUROLOGY
Strategic holiday campaign design for Curology, a personalized skincare brand, blending festive appeal with clean, brand-aligned visuals. Ads were tailored for performance across paid digital platforms.
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Strategic holiday campaign design for Curology, a personalized skincare brand, blending festive appeal with clean, brand-aligned visuals. Ads were tailored for performance across paid digital platforms.
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GLOSSIER
A collection of Glossier ad designs centered on a minimalist, skincare-first approach—mirroring the brand’s fresh, effortless aesthetic.
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A collection of Glossier ad designs centered on a minimalist, skincare-first approach—mirroring the brand’s fresh, effortless aesthetic.
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BLOOM
Bloom is a cognitive behavioral therapy app dedicated to making mental health services more accessible to the world. These digital ads, both static and video, were featured on Instagram, Facebook, TikTok, and the Apple Store to boost engagement and drive virality. Showcasing extensive trend
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Bloom is a cognitive behavioral therapy app dedicated to making mental health services more accessible to the world. These digital ads, both static and video, were featured on Instagram, Facebook, TikTok, and the Apple Store to boost engagement and drive virality. Showcasing extensive trend
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RAG & BONE
This concept campaign photoshoot for Rag & Bone’s Spring/Summer collection showcases my role in leading photography and art direction. Crafted for social media marketing, the content brings the collection’s essence to life with striking visuals and creative direction.
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This concept campaign photoshoot for Rag & Bone’s Spring/Summer collection showcases my role in leading photography and art direction. Crafted for social media marketing, the content brings the collection’s essence to life with striking visuals and creative direction.
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A typography challenge and exercise to redesign a different type each day. Injecting character into every letter and number, much like crafting logos, I've explored various formats to bring each typeface to life. Explore my creative interpretation across diverse styles.
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Developed illustrated textile patterns for House of Noa’s signature play mats and kitchen mats- designed to seamlessly blend into modern homes. Balancing function and beauty, the collection was created with both children and adults in mind, combining soft textures, timeless aesthetics, and family-friendly durability from concept through production.
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Revitalized seed packet designs aimed at urban gardeners, combining playful, modern visuals with clear, engaging messaging. Crafted to inspire city dwellers to transform small spaces into vibrant green escapes.
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AESTHETE
Designed a bold, visually dynamic print magazine that celebrates the fusion of art and fashion. Featuring striking layouts and expressive visuals, the editorial pushes design boundaries to inspire and captivate readers through the creative synergy of two worlds.
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Designed a bold, visually dynamic print magazine that celebrates the fusion of art and fashion. Featuring striking layouts and expressive visuals, the editorial pushes design boundaries to inspire and captivate readers through the creative synergy of two worlds.
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HAPPY LUNAR NEW YEAR
A three-part series of print posters for Lunar New Year, featuring popular New Year’s fortunes that highlight the diverse cultures within the Asian American community. These posters celebrate inclusivity and bring a sense of unity to the festivities, making the occasion meaningful for everyone.
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A three-part series of print posters for Lunar New Year, featuring popular New Year’s fortunes that highlight the diverse cultures within the Asian American community. These posters celebrate inclusivity and bring a sense of unity to the festivities, making the occasion meaningful for everyone.
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